HIV/AIDS remains a major public health threat in the Central African Region. Given that condom use is a highly cost-effective intervention, the phase V of the HIV/AIDS prevention program ("Projet Prévention du VIH/SIDA en Afrique Central", PPSAC) assists the social marketing of condoms to combat the disease, namely at the level of adolescents, young adults and other vulnerable groups.
Objectives and Aims
The aim of the project is to increase the use of condoms as well as the acceptance of people living with HIV/AIDS in five Central African countries namely Cameroon, Central African Republic, Chad, Republic of the Congo and Gabon.
The phase V has 3 objectives:
1) Increase the use of condoms in five countries of the Central African Region
2) Increase the knowledge and HIV/AIDS awareness among adolescents, young adults and other vulnerable groups
3) Reduce the stigmatisation of persons living with HIV/AIDS
Methods / Approaches
The project is funded with an amount of 20 million Euros by the German Kreditanstalt für Wiederaufbau (KfW). The project beneficiary is the "Organisation de Coordination pour la lutte contre les Endémies en Afrique Centrale, OCEAC". Swiss TPH acts as regional coordination and operates within OCEAC.
At country level national social marketing organisations, typically ONGs, are contracted for the execution of activities. They are:
Cameroun: Association Camerounaise de Marketing Social (ACMS) and DKT
Central African Republic: Association Centrafricaine de Marketing Social (ACAMS)
Chad: Association pour le Marketing Social au Tchad (AMASOT)
Republic of the Congo: Association pour l’Appui aux Initiatives de Santé Communautaires et pour le Marketing Social au Congo (AAISC/AMSCO)
In 2016 around 42 million of condoms were sold by the national social marketing organisation. Over phase 5 of PPSAC this number shall be doubled so to stand by around 80 million of condoms by 2021. These numbers do correspond to correspond to 350'000 couple years of protection ("couples année protection“) in 2016 respectively 690'000 by the end of the phase.
The share of adolescents and young adults knowing the double function of condoms as prevention tool shall increase substantially for example in Cameroon from 71% in 2015 to 82% in 2020
Mass media campaigns are being conducted so to substantially reduce the stigmatisation of persons living with HIV/AIDS
Along the three objectives the target groups are:
- Adult population
- Adolescents, young adults and other vulnerable groups as female sex workers
- People living with HIV/AIDS
Other important information
The project started in 2005 and Swiss TPH acts since then as regional consultant in charge of implementing activities at regional level and within OCEAC. Phase V of PPSAC is implemented over a three years period from October 2017 to 2021.