Communication, Marketing and Social Media (CMSM)

Overview

Some of the most difficult challenges that many global health professionals and managers face are persuading people to change their behaviour and adopt healthy practices. The growing spread of misinformation, disinformation, conspiracy theories, and rumours through online platforms further complicates this challenge. Against this background, the course will introduce participants to social and behavioural communication and change principles, communication, as well as to marketing and social marketing approaches and methods. A particular focus will be also on the potentialities, constraints, and risks of digital and social media.

 

Course Structure MBA and Short Courses in International Health Management

This part-time and flexible study programme caters to the needs of working professionals. More than 75% of all learning takes place at a distance, giving students the opportunity to learn and progress at their own pace. All courses adopt a blended learning approach, offering the advantages of both self-directed and face-to-face phases. Participants benefit from a wide range of learning methods designed to achieve the best possible individual learning experience: lectures, seminars, case studies, group work, pre-recorded videos, self-directed learning with feedback from lecturers and/or the course coordinator as well as practical exercises.

During the preparation phase course materials are accessed via our Learning Management Platform at the participants’ own pace with guidance from course coordinators and facilitators.

The preparation phase is followed by a hybrid face-to-face week at the Swiss TPH headquarters. Active participation (online or in person) is expected from 9:00-17:00 CE(S)T. At least one facilitator is always on site and in-person teaching is prioritized whenever possible, although in exceptional circumstances facilitators may join online. Online spaces for participation is limited. These spaces are allocated based on student need (i.e. travel restrictions, etc.).

Learning outcomes are consolidated during the post phase with a final assignment that is introduced during the hybrid face-to-face week. This phase is self directed and guided via our Learning Management Platform. The post phase is finished when the final assignment has been handed in.

Overall Objectives

Course participants will be able to develop a marketing or social marketing approach that incorporates key principles of (social) marketing, communication, and, if feasible, social media, with the goal to pursue health-related and/or organisational goals.

Assessment

Participants will be assessed based on written assignments and presentations across the phases of the course.

At a Glance

Online Information Session

Costs

Fee for MBA-IHM students*: CHF 2,450
Fee for Short Course students: CHF 2,850

* Same fee applies to tropEd students and students enrolled in a SSPH+ professional postgraduate Master or PhD programme.

Course fees must be paid in advance to gain access to the online learning materials. Tuition fees do not cover insurance, travel expenses or personal living costs incurred during your stay in Basel.

Scholarships: Neither offered by the institute nor the University of Basel.