Communication, Marketing and Social Media (CMSM)

Some of the most difficult challenges that many global health professionals and managers face are persuading people to change their behaviour and adopt healthy practices. The growing spread of misinformation, disinformation, conspiracy theories, and rumours through online platforms further complicates this challenge. Against this background, the course will introduce participants to social and behavioural communication and change principles, communication, as well as to marketing and social marketing approaches and methods. A particular focus will be on the potentialities, constraints, and risks of digital and social media.
 

The Communication, Marketing and Social Media course is one of our Management Courses that can be taken as stand-alone courses or combined to achieve the MBA in International Health Management.

The course consists of 3 phases combining blended and hybrid learning formats, offering the benefits of both self-paced learning and synchronous real-time interaction.

Phase 1: Preparation

During the preparation phase, participants familiarise themselves with the course topic by studying materials and completing assignments under the guidance of the facilitators.

→ Self-paced distance learning and an introductory online session

→ 4 weeks part-time

→ Approx. 40 hours of student investment

Phase 2: Hybrid Face-to-Face Week

During the hybrid face-to-face week, participants engage in five days of intensive discussions, reflection exercises, case studies, group work, quizzes and presentations, either on-site at the Swiss TPH headquarters in Allschwil, Switzerland, or online. Active participation (online or on-site) is expected throughout the week. 

→ On-site in Allschwil or online

→ 5 days full-time

→ Approx. 40-45 hours of student investment

Typically, there are two hybrid/face-to-face weeks with two courses back-to-back to allow participants from abroad to attend two courses on one flight.

Phase 3: Final Assignment

In the post phase, participants consolidate their learning through the development of a final assignment, such as essays, project outlines, presentations or online quizzes, supported by the course facilitators.

→ Distance-based and mostly self-paced

→ 6 weeks part-time

→ Approx. 95-100 hours of student investment

At a Glance

Online Information Session

Course participants will be able to develop a marketing or social marketing approach that incorporates key principles of (social) marketing, communication, and, if feasible, social media, with the goal to pursue health-related and/or organisational goals.
 

Participants will be assessed based on written assignments and presentations across the phases of the course.
 

The course is designed for those working, or wishing to work, in the field of international public health cooperation at all levels. It is of particular interest to (future) leaders and managers addressing the need to combine strong business management skills with a sound public health education.
 

To enrol, you need a bachelor’s degree and at least two years' relevant work experience, as well as a passion for global and public health. As all management courses are taught in English, strong oral and written English skills are also required. In order to attend the course, the fee must be paid before the course starts.
 

Fee for MBA-IHM students*: CHF 2,450
Fee for Short Course students: CHF 2,850

* The same fee applies to tropEd students and students enrolled in an SSPH+ professional postgraduate Master's or PhD programme.

Course fees must be paid in advance to gain access to the online learning materials. Tuition fees do not cover insurance, travel or personal living expenses incurred during your stay in Basel.

Swiss TPH and the University of Basel do not offer scholarships for management courses.

Disclaimer: In the event of an insufficient number of participants, the course may be cancelled up to 4 weeks prior to the start of the course. Swiss TPH is not responsible for any costs related to flight bookings, etc.