Social Marketing and Communication (SMAC)

Short Course and Part of the MBA in International Health Management (MBA-IHM)

Health professionals and administrators struggle daily with the need to persuade various segments of the population or key-decision makers to adopt behaviours, actions or policies in support of a particular health initiative. Merely disseminating information is often not enough to convince people to take action. The course introduces students to social and behavioural change principles, as well as to social marketing approaches, planning steps and evaluation. Ethical issues, market / audience analysis and contextual considerations, including competition, will be introduced. Some aspects of health and media communications will also be discussed.

The course starts with a distance based preparation phase and is followed from an on-campus phase and the final exam. The Post-campus phase is finished with the handing of the final Assignment. Further information about the structure you will find here.


At a Glance

Information Session